Irene Saliendra

I come from roughly seven years in enterprise B2B software sales and a Salesforce background, and I founded DigitalFlow Consulting in 2024 to bring that same discipline to growing organizations. My niche is CRM and revenue operations: the unglamorous but decisive work of getting your pipeline, process, and tools to actually talk to each other so revenue becomes predictable instead of accidental. I specialize in the transition point most founders hit, moving from scrappy, founder-led selling into a real, repeatable sales motion the whole team can run.
I work hands-on across HubSpot, Salesforce, Dynamics 365, Pipedrive, Brevo, and Glue Up, and I teach two frameworks I've developed and use with every founder I advise: Fish/Dolphin/Whale for deal segmentation and P-V-C for sharpening positioning and messaging. Alongside consulting, I build AI-assisted tools in-house, including the DigitalFlow Insider Hub and a suite of self-serve sales assessments.
Beyond client work, I'm an Entrepreneur in Residence at Volta and a Champion in Residence at Movement 51, and I mentor founders through Saint Mary's University and other programs across the Atlantic Canada startup ecosystem. Those roles keep me in the room with early-stage founders every week, not just advising from the sidelines.
My favourite startups to work with are founder-led B2B companies, especially service businesses, software, and mission-driven organizations, that have real traction and are ready to graduate from "we close deals when the founder is in the room" to a sales system that scales without them.