From “We Should Do Partnerships” to Your First 20 Partners

Partnerships are one of the most powerful, and under-utilized, growth channels for many growing start-ups. But “go build partnerships” is a lot easier said than done.

In this practical session, we’ll break down how to build a practitioner partnership channel from scratch: how to identify the right partners, create a compelling value exchange, structure the program, approach and onboard practitioners, equip them to drive referrals, and measure what’s actually working.

Drawing from experience building practitioner, affiliate, brand and community partnership channels across health and wellness companies, expert Holly Mowbray will walk you through a repeatable framework you can take back to your own company or client and start implementing immediately.